Chapter 1 The
international marketing imperative
Chapter 2 International
trade organization and policy
Chapter 3 The
power of culture
Chapter 4 Economic
environment
Chapter 5 The
political and legal environment
Chapter 6 Consumer,
industrial and government market
Chapter 7 The
global strategic planning
Chapter 8 International
market research
Chapter 9 Market
entry and expansion
Chapter 10 The
international marketing imperative
Chapter 11 Product
management and global brand
Chapter 12 Global
service marketing
Chapter 13 Advertising
and sales promotion
Chapter 14 Export
pricing
Chapter
15 Global distribution and logistics
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