Course Code

IECB101

Course Title

Advanced Mathematics

Course Type

Required Course

Course Credit

3

Course Overview

This course aims to give learners a good understanding and command of function and limits, differential and derivative, Mean Value Theorem material and the application of derivative, indefinite integral, Definite integral and its application, and differential equation.

The purpose of this course is to cultivate the students' higher mathematics logic, encountered in the future for the students in the major of mathematics knowledge groundwork and cleared.Make students master them in the limited class hours about the principle of function and limit, derivative and differential, the application of differential mean value theorem and derivative, indefinite integral, definite integral and its application and space analytic geometry and vector algebra, etc.

Course

Objectives

Chapter 1 Function and limit

Chapter 2 Derivative and differential

Chapter 3 The application of differential mean value theorem and derivative

Chapter 4 Indefinite integral

Chapter 5 The definite integral and its application

Chapter 6 Space analytic geometry and vector algebra

Textbook

Advanced Mathematics ( Benard Okelo , Steve Boston , David Minchev )

Course Instructor

Course Code

IECB102

Course Title

A Brief Introduction Of World History

Course Type

Required Course

Course Credit

3

Course Overview

This course is designed to give students a better understanding of yesterday, today and tomorrow in every corner of the world. By dividing the world civilization by mainly regional characteristics, classifying human civilization, help students understand the main human civilization achievements, characteristics and differences, the main contribution to the development of world civilization civilization, mainly delineates the development clue of human civilization, reveals the development direction of modern eastern and Western civilization, let the reader have a general understanding of  the world about the origin of civilization, development and the development trend in the future.

Course

Objectives

Chapter 1 The dawn of human civilization

Chapter 2 The river civilization

Chapter 3 The Mediterranean civilization

Chapter 4 Mountain civilization

Chapter 5 The oasis and the plains civilization

Chapter 6 Religious civilization

Chapter 7 Slavic civilization

Chapter 8 The formation and development of modern western civilization

Chapter 9 The cultural fusion and development of both the East and the West

Textbook

 Liberal arts textbook for institutions of higher education: A Brief Introduction Of World History (version 2), (by Xu Xuya)

Course Instructor

Course Code

IECB103

Course Title

Macroeconomics

Course Type

Required Course

Course Credit

3

Course Overview

This course is designed to enable students to understand modern macroeconomics. Mastering the science of modern macroeconomics is in the service of the policy of state intervention in the economy. Understand the essence why Keynesian macroeconomic policies has been widely used in the western countries postwar.

The course mainly includes the economic growth, economic cycle fluctuation, unemployment, inflation, national finance, international trade, etc. Involved in national income and the whole society of consumption, saving, investing and national income ratio, currency in circulation and the velocity of circulation, price level, interest rate, population and growth, employment and unemployment, the national budget and deficit, import and export trade and international income gap, etc.

Course

Objectives

Chapter 1 Science in macroeconomics

Chapter 2 Macroeconomic data

Chapter 3 National income: from where, and where to go

Chapter 4 Money and inflation

Chapter 5 Open economy

Chapter 6 Unemployment

Chapter 7 Economic growthⅠ: capital accumulation and population growth

Chapter 8 Economic growthⅡ: Technology, experience and policy

Textbook

Macroeconomics (7th edition)(N.Gregory Mankiw), (Translate by Lu Yuanshu)

Course Instructor

Course Code

IECB104

Course Title

Computer Application

Course Type

Required Course

Course Credit

3

Course Overview

The aim of this course is to develop and improve the application ability of computer. To enable the students to master the basic computer knowledge, Chinese operating system, Windows 7, both Chinese and English keyboard input method, Word2010 word processing software, spreadsheet software Excel 2010, multimedia application and Adobe PDF files, image processing software PhotoshopCS6, PowerPoint software PowerPoint 2010, network basic knowledge, the use of the Internet, and commonly used tool software such as information retrieval and information use in chapter 12.

This course also emphasizes the importance of application skills and improves students’ practical skills and creative ability.

Course

Objectives

Chapter 1 Basic knowledge of computer

Chapter 2 Chinese operating system, Windows 7

Chapter 3 Chinese and English keyboard input method

Chapter 4 Word processing software Word 2010

Chapter 5 Spreadsheet software Excel 2010

Chapter 6 Multimedia applications and PDF file

Chapter 7 Adobe PhotoshopCS6 image processing software

Chapter 8 PowerPoint2010 presentations made software

Chapter 9 Basic knowledge of network

Chapter 10 The use of the Internet

Textbook

 College textbook of liberal arts of "12th Five-Year" computer programming: Computer Application Course (8th Edition) (Windows 7 and Office 2010 environment),(by Lu Xianghong)

Course Instructor

Course Code

IECB105

Course Title

Statistics

Course Type

Required Course

Course Credit

3

Course Overview

This course covers the fundamental concepts and techniques concerning exploratory data analysis, frequency distributions, central tendency and variation, probability, sampling, inference, regression, and correlation. Students will be exposed to these topics and how each applies to and can be used in the business environment. They may solve the numerical problems by manual computations, calculators or computer software packages such as Excel.

Course

Objectives

Chapter 1 What is a statistical

Chapter 2 Data collection

Chapter 3 The chart data show

Chapter 4 General measures of the data

Chapter 5 Probability and probability distribution

Chapter 6 Statistics and its sampling distribution

Chapter 7 Parameter estimation

Chapter 8 Hypothesis testing

Chapter 9 Categorical data analysis

Chapter 10 Analysis of variance

Chapter 11 Monadic linear regression

Chapter 12 Multiple linear regression

Chapter 13 Time series analysis and forecasting

Chapter 14 Index

Textbook

 Statistics (third edition), (by Jia Junping)

Course Instructor

Course Code

IECB106

Course Title

Sociology

Course Type

Required Course

Course Credit

3

Course Overview

To make the students understand the all kinds of different social of the world. Based on the theory, this subject has been described by the extensive social basis of politics, and has analyzed the way that the government's policy and behavior affect the destiny of the country and the people. The basic principle of political sociology is introduced from the aspects of economy and politics, state and society, civil society and politics, which will be introduced to the students of Tocqueville, Marx, Webb, Durkheim, Parsons and a number of representative scholars theory.

Course

Objectives

Chapter 1 Introduction

Chapter 2 Economics and Politics: Karl Max and the new Marx doctrine

Chapter 3 State and society: Max Webb and the new Weber

Chapter 4 Civil society and politic

Chapter 5 The basic form of political rule: the democratic governance of the modern world

Chapter 6 Modern American power and equality

Chapter 7 Power and politics in modern cities

Chapter 8 Political parties and political partisanship

Chapter 9 Citizen's political participation: traditional form and controversy

Chapter 10 The national construction of the modern world

Textbook

An introduction to political sociology (Orum A.), (translate by Zhang Huaqing, He Junzhi, Sun Jiaming, etc)

Course Instructor

Course Code

IECB107

Course Title

Microeconomics

Course Type

Required Course

Course Credit

3

Course Overview

Students need to understand and master including the theory of supply and demand, consumption, production and cost theory, the manufacturer price and output decision theory, and the theory of market failure and government intervention, the basic theories of micro economy, also involves a new field developed in recent years, such as game theory and competitive strategy, the effect of uncertainty and asymmetric information and applications, have the market power of manufacturers' pricing strategy and policy in order to effectively deal with the externalizations of environmental pollution, etc.

Course

Objectives

Chapter 1 The basic principle of supply and demand

Chapter 2 Producers, consumers and the competitive market

Chapter 3 Consumer behavior

Chapter 4 Individual needs and market demand

Chapter 5 The appendix demand theory-a mathematical processing method

Chapter 6 Uncertainty and consumer behavior

Chapter 7 The cost of production

Chapter 8 The profit maximization and competitive supply

Chapter 9 A competitive market analysis

Chapter 10 Market power: monopoly and buyer's monopoly

Chapter 11 Pricing with market forces

Chapter 12 Monopolistic competition and oligopoly

Textbook

 Economic science translations: microeconomics (8th edition)

Course Instructor

Course Code

IEB108

Course Title

Computer Networks

Course Type

Required Course

Course Credit

3

Course Overview

Students have a knowledge of the world wide web, from the shallow stage to the deeper one.

 Students need to clearly understand the physical layer, data link layer (including local area network), transport layer, network layer and network connection, network applications, network security, covering the scope of the national computer professional knowledge.

Course

Objectives

Chapter 1 Introduction

Chapter 2 The physical layer

Chapter 3 The data link layer

Chapter 4 The network layer and the network interconnection

Chapter 5 Transport layer

Chapter 6 Network applications

Textbook

 Computer network course (4th edition),(Author: Xie Jun, Xie Xiren)

Course Instructor

Course Code

IECB201

Course Title

Accounting Principle

Course Type

Required Course

Course Credit

3

Course Overview

This course aims to give learners a critical understanding of the framework of financial accounting; how to prepare, present and analyze financial statements and consolidated financial statement; how to prepare, present and analyze financial statements and consolidated financial statement; how to prepare statements of Comprehensive Income/Financial position/Changes in Equity/ Cash Flows and Capital structure and gearing.

Course

Objectives

Chapter 1 Accounting in economic activity

Chapter 2 Economic business analysis and accounting

Chapter 3 Balance adjustment and prepare financial statements

Chapter 4 Complete the accounting cycle

Chapter 5 The commodity business accounting

Chapter 6 Inventory and the cost of sales

Chapter 7 The accounting system

Chapter 8 Cash and internal control

Chapter 9 The accounts receivable accounting

Chapter 10 Fixed assets, natural resources and intangible assets

Chapter 11 Current liabilities and compensation of accounting

Chapter 12 Long-term liabilities

Textbook

 Accounting principle (21st edition)

Course Instructor

Course Code

IECB202

Course Title

International Trade

Course Type

Required Course

Course Credit

3

Course Overview

A comprehensive introduction to all students of international trade theory and policy issues, include four parts. Part 1 is an introduction to international trade, syn-optically describes the global trade flow, personnel flow and capital flow. The second part is talking about the international trade pattern, which in turn introduces the cardinal model, the specific factor model and hellcats Herschel - Russian forest model. Part 3 is the new international trade section, the international trade provides two new interpretation: increasing return to scale, and outsourcing, in which Outsourcing is a new issue. Part 4 is about the international trade policy, introducing the perfect competition of tariffs and quotas, under the imperfect competition of tariffs and quotas, export subsidies, as well as international agreements on trade, labor and the environment.

Course

Objectives

Chapter 1 Trade in the global economy

Chapter 2 Trade and technology: the Ricardo model

Chapter 3 Trade gains and losses in the specific factor model

Chapter 4 Trade and resources

Chapter 5 Labor and capital flows between countries

Chapter 6 Increasing returns to scale and imperfect competition

Chapter 7 Product and service outsourcing

Chapter 8 Import tariffs and quotas under fully competitive conditions

Chapter 9 Import tariffs and quotas under imperfect competition

Chapter 10 Export subsidies for agriculture and high tech industries

Chapter 11 International agreements: trade, labor and the environment

Textbook

International trade (Robert C.Feenstra) (Alan M.Taylor)

Course Instructor

Course Code

IECB203

Course Title

The Economics of Money,Banking & Financial Markets

Course Type

Required Course

Course Credit

3

Course Overview

This course is to make students understand the basic knowledge of monetary, credit, financial institutions, the financial market, and understand the operation mechanism of financial system and the relationship between financial operation and economic operation. On the other hand, it is also to enable students practice with the theory, to analyze real financial problems with the basic theory of monetary finance and then solve the contradiction.

Course

Objectives

Chapter 1 Why study money, banking and financial markets

Chapter 2 The overview of financial system
Chapter 3 What is money
Chapter 4 Rate behavior
Chapter 5 The risk and term structure of interest rate
Chapter 6 Stock market,rational expectation theory and efficient market hypothesis
Chapter 7 The economic analysis of the financial structure

Chapter 8 The management of banking and financial institutions
Chapter 9 The economic analysis of financial supervision
Chapter 10 Banking: structure and competition
Chapter 11 Money supply process
Chapter 12 The operation of monetary policy: strategy and tactics
Chapter 13 The international financial system
Chapter 14 Monetary policy and fiscal policy in the IS-ML model
Chapter 15 Money and inflation

Textbook

The Economics of Money,Banking & Financial Markets(9th Edition)  (Frederic S.Mishkin) (author), Zheng Yanwen (translator), Jing Guoyong (translator)

Course Instructor

Course Code

IECB204

Course Title

Principles of Management

Course Type

Required Course

Course Credit

3

Course Overview

This course has the management process for its framework, adhering to the basic function of management. It made a detailed introduction of management from all aspects and reality and blended the latest research achievements in various fields of Management Science in recent years, supplemented by a large number of columns and cases, which can enable students to fully understand management under dynamic environment. Management is essential for everyone. The world faced by the managers has changed and is changing and will continue to change.

Course

Objectives

Chapter 1 Manager and management

Chapter 2 Management environment
Chapter 3 The comprehensive management problem
Chapter 4 The basis of decision making
Chapter 5 The foundation of the plan.
Chapter 6 Organization structure and design
Chapter 7 Human resources management
Chapter 8 The reform and innovation management
Chapter 9 The basis of individual behavior
Chapter 10 To recognize the group and the management team
Chapter 11 Incentive and reward employees
Chapter 13 Communication and information management

Chapter 14 The basis of control
Chapter 15 Operation management

Textbook

Main material: Fundamentals of management:essential concepts and applications (8th Edition)

Course Instructor

Course Code

IECB205

Course Title

Management Accounting

Course Type

Required Course

Course Credit

3

Course Overview

This course introduces the system with the Limited by Share Ltd as the main financial body, based on the industrial and commercial enterprises, with the financial goal as the value orientation, with the financial strategy as the overall planning, with raising funds, investment, management and distribution and other financial activities as the line, with forecast, decision, budget, control, analysis and other management methods to constitute a coherent matrix system, covering the basic financial management, financing management, investment management, working capital management, dividend policy, mergers and acquisitions and other contents.

Course

Objectives

Chapter 1 Overview
Chapter 2 The value concept of financial management.
Chapter 3 Financial analysis
Chapter 4 Financial strategy and budget
Chapter 5 Long term financing mode
Chapter 6 Capital structure decision
Chapter 7 Investment decision-making theory
Chapter 8 Investment decision practice
Chapter 9 Short-term asset management
Chapter 10 Short-term financing management
Chapter 11 Dividend theory and policy
Chapter 12 Company merger and acquisition management
Chapter 13 Company reorganization, bankruptcy and liquidation

Textbook

Financial Management (7th Edition)  Author: Jing Xin, Wang Huacheng, Liu Junyan

Course Instructor

Course Code

IECB206

Course Title

Multinational Corporation

Course Type

Required Course

Course Credit

3

Course Overview

 The main contents include: 1. to introduce and comment on the main view of different schools of transnational corporation’s theory and the latest progress. 2. From the point of view of globalization and the changes of international business environment, it analyzes the main characteristics and trend of transnational corporations, and the evolution of business strategy and organizational structure. 3. It analyzes the entry mode of overseas market of multinational companies, especially on the selection and use of mergers and acquisitions and strategic alliances in different situations by multinational companies and the equity strategy and main factors influencing the performance of multinational companies.

Course

Objectives

Chapter 1 The theory of Transnational Corporations
Chapter 2 The introduction of Transnational Corporations
Chapter 3 The international business environment and entry mode of overseas market of the transnational corporations
Chapter 4 The management strategy and organizational structure of Transnational Corporations
Chapter 5 The strategic alliance of multinational corporations
Chapter 6 The choice of equity strategy and performance of cross border mergers and acquisitions

Chapter 7 The evolution strategy of subsidiary company of transnational corporations in China
Chapter 8 The location choice of transnational investment of Chinese enterprises
Chapter 9 Human resources management of transnational corporations

Chapter 10 The international marketing management

Chapter 11 Financial management of transnational corporation

Textbook

 Operation and Management of Cransnational Corporations  Author: Lin Jihong

Course Instructor

Course Code

IECB207

Course Title

Securities Investment

Course Type

Required Course

Course Credit

3

Course Overview

It demonstrates the securities investment tools, the general knowledge of securities market and the asset pricing, macroeconomic analysis of securities investment, industry cycle analysis, financial analysis and the value analysis of the company, the theory, method of technical analysis of securities investment, and some main technical indexes, stock management, portfolio management, performance evaluation and basic requirements of quantitative investment and related trading strategies.

Course

Objectives

Chapter 1 Securities investment tools
Chapter 2 The securities market
Chapter 3 Asset pricing theory and its development
Chapter 4 Macroeconomic analysis of securities investment

Chapter 5 Industry analysis of securities investment
Chapter 6 Company financial analysis
Chapter 7 Company value analysis
Chapter 8 An overview of the technical analysis of securities investment
Chapter 9 The main theories and methods of technical analysis.
Chapter 10 Portfolio management
Chapter 11 The pricing of risk asset and application of portfolio management.
Chapter 12 Performance evaluation model of portfolio management
Chapter 13 Bond portfolio management
Chapter 14 Quantitative investment and information ratio
Chapter 15 Pairs trading strategy

Textbook

Securities Investment (4th Edition) Author: Wu Xiaoqiu

Course Instructor

Course Code

IECB208

Course Title

Human Resource Management

Course Type

Required Course

Course Credit

3

Course Overview

This course tries to have complete system, comprehensive content, reflect the latest trend of international development and the content of human resources management, mainly to let the students understand the overview of human resource management, human resource strategy and planning, job analysis and job description, staff recruitment and selection, training and development, the evaluation of employee performance, incentive principle and practice, salary design and management, labor policy, the new trend of the development of human resources management.

Course

Objectives

Chapter 1 The role of human resource management
Chapter 2 Strategic human resource management
Chapter 3 Organizational structure and job analysis
Chapter 4 Human resources planning and recruitment

Chapter 5 Employee selection
Chapter 6 Training and development
Chapter 7 Performance management
Chapter 8 Salary and welfare
Chapter 9 Employee relationship management
Chapter 10 The strategic transformation and optimization of human resource management function.

Textbook

Human Resource Management (3rd Edition)  Author: Chen Weizheng, Yu Kaicheng, Cheng Wenwen

Course Instructor

Course Code

IECB301

Course Title

International Law

Course Type

Required Course

Course Credit

3

Course Overview

The students can learn about the basic theory and principle of international law and basic department law which involves the sources, the main body, the relationship between international law and domestic law and the principle of national sovereignty, the prohibition of the use of force or threat of force, the principle of non-interference in internal affairs and people's right to self-determination; the basic department law includes the law of the national status, personal status, international human rights, national territory, the law of the sea, space, diplomatic and consular relations, treaty, international organization, the law of state responsibility, the peaceful settlement of international disputes and the law of armed conflict.

Course

Objectives

Chapter 1 The introduction.
Chapter 2 The basic principles of international law.
Chapter 3 The international law on the country
Chapter 4 The international law on the individual
Chapter 5 The international human rights law
Chapter 6 The national territory
Chapter 7 The law of the sea
Chapter 8 Space law
Chapter 9 Diplomatic and Consular Relations Act
Chapter 10 Treaty law
Chapter 11 International Organization Law
Chapter 12 State responsibility law
Chapter 13 The peaceful settlement of international disputes law
Chapter 14 Armed conflict law

Textbook

Law textbook series of twenty-first Century - outstanding teaching textbooks of National College of higher education of the Ministry of education: International Law (Fifth Edition)  Cheng Xiaoxia (Editor), Yu Mincai (Editor)

Course Instructor

Course Code

IECB302

Course Title

Marketing

Course Type

Required Course

Course Credit

3

Course Overview

This course aims to give learners a critical understanding of the concepts and processes of strategic development and marketing planning; the importance of strategic marketing analysis and research; how an organization determines and achieves its strategic marketing plans; strategic marketing for different business contexts and the impact of technological advances.

Course

Objectives

Chapter 1 Marketing: creating customer value and customer agreement
Chapter 2 Company strategy and marketing strategy: to establish customer relationship
Chapter 3 Analysis of the marketing environment
Chapter 4 Managing the marketing information to gain the customer insight
Chapter 5 Consumer market and consumer buying behavior
Chapter 6 Organization market and buyer behavior
Chapter 7 The customer oriented marketing strategy: creating value for the target customers
Chapter 8 New product development and products’ life cycle strategy
Chapter 9 Pricing: understanding and achieving consumer value
Chapter 10 Pricing strategy
Chapter 11 Marketing channels: delivery of customer value
Chapter 12 Retail and wholesale
Chapter 13 The communication of customer value: the strategy of integrated marketing communication
Chapter 14 Advertising and public relations
Chapter 15 Sales and sales promotion

Textbook

Principles of Marketing (sixteenth edition)  (Kotler Philip) (author), (Armstrong Gary) (author), Lou Zun (translator)

Course Instructor

Course Code

IECB303

Course Title

Presentation Skills

Course Type

Required Course

Course Credit

3

Course Overview

It is to teach students through methods and techniques, and point out the errors and trap in practice to guide students and to enable them to prepare before the speech and understand the various factors that influence the speech including language, voice, body language, speech and humor and auxiliary tools. Then through the analysis of some cases of the students, the students can study more profoundly.

Course

Objectives

Chapter 1 Public Speaking-An Overview

Chapter 2 Preparing a Public Speech

Chapter 3 Varieties of Public Speaking

Chapter 4 Language in Delivery 

Chapter 5 Vocal Facto in Delivery

Chapter 6 Body Language in Delivery 

Chapter 7 Using Humor in Delivery

Chapter 8 Tools and Aids in Delivery 

Chapter 9 Speaking on Special Occasio

Chapter 10 English Speaking Competitio

Textbook

The general higher education“12th Five-Year” plan: The Art of English Public Speaking  Author:Liu Nuoya

Course Instructor

Course Code

IECB304

Course Title

Public Relations

Course Type

Required Course

Course Credit

3

Course Overview

This course aims to give learners a comprehensive understanding of how customer service contributes to organizational objectives; how to improve customer services performance in an organization; how to improve customer service levels in different setting; how to manage the customer interface and the role of front-line staff in customer service.

Course

Objectives

Chapter 1 Definition of public relations
Chapter 2 The history and development of public relations
Chapter 3 Communication
Chapter 4 Public opinion
Chapter 5 Management
Chapter 6 Moral
Chapter 7 Law
Chapter 8 Investigation

Chapter 9 Media
Chapter 10 Social media
Chapter 11 Employee relations

Chapter 12 The government relations

Textbook

The Practice Of Public Relations (Twelfth Edition) (Fraser P.Seitel)  Author:Pan Yanli (translator), Wu Xiuyun (translator) (translator), etc.

Course Instructor

Course Code

IECB305

Course Title

Introduction to E-Business

Course Type

Required Course

Course Credit

3

Course Overview

The discipline systematically introduces the basic theory, knowledge, skills and practice of electronic commerce from various aspects. According to the characteristics of beginners of  e-commerce profession and students whose profession is not e-commerce, the knowledge system is different. The book is divided into 3 parts with 11 chapter, the first being the basic articles, including the overview of electronic commerce, the theoretical basis for electronic commerce; second e-commerce business model, including e-commerce business mode emerging mobile e-commerce; third supportive environment of e-commerce, including e-commerce security and risk management, electronic payment, electronic commerce logistics, customer relationship management, network marketing, e-commerce law.

Course

Objectives

Chapter 1 An overview of electronic commerce
Chapter 2 The theoretical basis of electronic commerce.
Chapter 3 E-commerce business model
Chapter 4 The emerging e-commerce model
Chapter 5 Mobile electronic commerce
Chapter 6 E-commerce security
Chapter 7 Electronic payment
Chapter 8 E-commerce logistics
Chapter 9 Customer relationship management of electronic commerce Chapter 10 Network marketing
Chapter 11 Electronic commerce law

Textbook

Introduction to E-Business  Author: Fu Lili, Zheng Li

Course Instructor

Course Code

IECB306

Course Title

Research Methods And Thesis Writing

Course Type

Required Course

Course Credit

3

Course Overview

It is to make students master how to use various research methods to carry on the thesis writing. it will enable students to master the introduction, research methods and thesis writing. It includes 3 parts, with 15 chapters. The research method is the key part, including research questions, reading literature, research design, questionnaire survey, experimental research, case research, quantitative analysis of micro changes, introductory statistics, quantitative and qualitative data analysis.

Course

Objectives

Chapter 1 The definition, process and classification of the study.
Chapter 2 Basic concept
Chapter 3 Putting forward the research questions
Chapter 4 Reading the literature
Chapter 5 Choosing the research design
Chapter 6 Questionnaire survey
Chapter 7 Experimental study
Chapter 8 The case study

Textbook

Applied linguistics research methods and thesis writing (English version)  Author:Wen Qiufang (author)

Course Instructor